If until recently, Hollywood was limited to cooperation with social networks in which the promotion of his products took place, then with the release of the film “Fantastic creatures and where they live” there was a qualitative jump in such relationships. Silicon Valley monsters such as Google and Amazon decided that it is beneficial for them to combine an advertisement for a film with an advertisement for their own new products. So branded promo for the film appeared, where in addition to it, the new Pixel smartphones and the VR team of Daydream View Google were advertised. And Amazon supported the film advertising campaign in that he included its name in its search engine, report the Zerx website.Co
Recall that “Fantastic creatures …” is a spin -off of films about Hogvard wizard Harry Potter. The previous Potteriana brought 7.7 billion profit, so there is nothing surprising in the fact that the largest technological firms decided to expand their influence in the wave of its success.
Perhaps this is only the beginning of an increasingly stronger connection between giants in whose power the world is located.
