Being a mistress of his own prosperous beauty salon is a cherished dream of almost every woman. But, like any of its own business, the salon business has many difficulties and pitfalls, which is why in order to be profitable, he brought joy to the owner and is not accompanied by a large number of problems, it is necessary to carefully study it from the inside and think through all the moments to the smallest details.
In this article, we will consider the main nuances that should pay attention to the future mistress of the beauty salon.
Business plan. It is well planned – half done, so to create a first -class business plan, you should seek help to a competent competent specialist who will help to carefully calculate all costs and possible profits.
Location. First of all, you need to find a good room. It is not necessary for it to have a super -expensive European repair, but the place where the interior is located should be a passing – for example, in a business center or in a large supermarket building.
Staff. It is very important to find key professionals and organize their work correctly. Remember that the client does not come to the salon, but to a specific specialist, and leaves, respectively, also to him. It is worth noting that stylists are creative, and therefore are often capricious and touchy, so it is not worth it to treat them excessively strictly.
Equipment. You will need to purchase a hairdresser, mirrors with cabinets, trolleys, armchairs, shells with water, dryers with chairs, electric heaters, refrigerators for drugs, tool cabinets, a set of linen, sterilizers, infrared apparatus for certain types of curling and stacking, apparatus for individual types cosmetological services . Remember that not only the result of the work of the master, but also the authority of the institution itself depends on the quality of equipment, consumables and tools, so you can’t save on this point.
Advertising. Any advertising program in one way or another subsequently brings results, just has different goals – it can be image, advertising anons or advertising aimed at increasing the client base. During the non -season, for example, you can announce promotions and discounts for certain categories, for example, for wedding hairstyles, manicure and makeup.
Payback. Do not count on the rapid payback of funds invested in the beauty salon, this is almost impossible – the rental of premises, employees’ salaries, buying inventory and consumables, purchase and installation of equipment, advertising will be made about yourself. In addition, the officially inexpensive receipt of a certificate of quality of services, lease agreement, registration, certificates from SES in practice require certain investments. In order for the case to bring stable high income, it is necessary at least 2-3 years of hard work. Keep in mind that at first the young business may be unprofitable, so you must have a certain amount of funds for paying off.